Think Equal, Build Smart, Innovate for Change
Conceptualizing and designing an International Women’s Day 2019 ‘Balance4Better’ campaign to step up gender equality across the West and Central Africa.
CLIENT UN Volunteers West and Central Africa
THE CHALLENGE
Design a regional campaign which celebrates a future in which innovation and technology create unprecedented opportunities for women and girls to play an active role in building more inclusive systems, efficient services and sustainable infrastructure to accelerate gender equality and the achievement of the Sustainable Development Goals
THE OUTCOME
36% increase in followers on social media platforms through the designed campaign which encouraged more action and sparked curiosity among women, beneficiaries and partners to promote the inclusion of women and youth in social and economic life in the region through volunteerism
The collaboration with Future by Design is bringing out online presence to another level which is translated in a growth in our social media followers. The campaign for International Women’s Day 2019 has been a true highlight.
- Mrs Afke Bootsman, Regional Manager West and Central Africa, UNV