Creating a Vibrant New Visual Language for Climate Action

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Client
Green Climate Fund
Themes
  • Climate Finance
  • Climate Action
  • Leadership
Services
  • Social Media Strategy & Development
  • Brand Identity Design
  • Creative Direction & Design
  • Illustrative Design
  • Immersive Event Design

The Challenge

Transforming how climate action looks, feels, and connects with people.

For years, the world’s largest climate funds, the Green Climate Fund, Global Environment Facility, Climate Investment Funds, and Adaptation Fund, have worked tirelessly to channel billions toward solutions that protect our planet.

Yet until now, their joint presence at COP has often looked and felt like traditional institutional spaces: green/blue, formal, and distant.

COP30 was hosted in a country defined by vibrant art, cultural resilience, and biodiversity. This was our moment to help global climate finance find its human voice, one that honours the warmth, creativity, and hope that fuels climate action on the ground.

The Solution

A new visual language for climate action: bold, human, and unmistakably Brazilian.

For COP30, Future by Design led the creative direction and visual identity for the world’s four largest climate funds.

Our concept, “A fusion of Brazilian expression and structured precision,” marries two design worlds: the colour, rhythm, and soul of Brazilian illustration and street art, and the order and clarity of a global design system.

We partnered with Brazilian artist Júlia Mota Albuquerque, whose bold geometric style embodies human warmth and local identity. Brought to life across the Green Climate Fund’s COP30 campaign, her illustrations celebrate the people and ecosystems at the heart of climate action.

From tactile signage to modular textiles and re-usable structures, every detail was designed for beauty, circularity, and emotional connection.

The Results

56,000+

Delegates reached at COP30

5

Years supporting GCF at COP

$5.7 billion

Committed by GCF to Least Developed Countries (LDCs)

Developing the pavilion concept was one of the most exciting parts of the project

We wanted the space to feel inviting, purposeful, and connected to the themes of sustainability and collaboration that define COP30. From exploring natural materials and warm visual tones to imagining how visitors would move through the space, every detail was designed to create an atmosphere that feels open, grounded, and inspiring.

Our Journey with GCF

We’ve partnered with the Green Climate Fund for five years, supporting their global communications and creative storytelling across multiple COPs. But COP30 felt different.

As the climate conversation shifts from targets to transformation, we wanted to tell a story that feels alive.

Together with the GCF team and Júlia, we reimagined what a climate pavilion could be: not just a place for policy, but a space for imagination.

We infused every layer of the experience, from social media templates and backdrops to physical design and 3D layout, with Brazilian warmth and global precision.

The result is a symbol of collaboration between art, culture, and climate finance.

A word from our Creative Lead

For this COP30 project, the goal was to create a cohesive visual and communication experience that would feel both inspiring and grounded — something that reflects the global spirit of climate action while also feeling welcoming, human, and accessible.

A major highlight of the project was collaborating with illustrator Júlia Mota Albuquerque. Her illustration style brought an expressive, human touch to the visuals, adding personality and emotion that elevated the entire concept. Watching the project evolve from initial sketches and moodboards into a complete, living identity has been genuinely exciting

The process reminded me why I love this kind of work: the collaboration, the creativity, and the satisfaction of seeing a shared vision come to life.

Project Credits

Creative Direction and Design

Future By Design

Social Media Assets

Future By Design

Illustration

Júlia Mota Albuquerque

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