The Challenge
FSC’s Principles, Criteria, and Indicators (PCI) form the backbone of its Forest Management Certification—setting the global benchmark for what responsible forestry really means. But these standards are complex, and the revision process is long, technical, and often misunderstood.
Our challenge was to transform dense policy language into simple, engaging stories that show not just what the PCI are, but why they matter. With just a few seconds to spark interest and understanding, these videos needed to inform and inspire trust, clarity, and connection.
The Solution
We created a concise, visually engaging video series to bring FSC’s complex PCI to life. The first video offers a high-level introduction to what PCI are and how they shape global forest stewardship. The second focuses on the heart of FSC’s social values. Our creative approach makes these concepts accessible, relatable, and relevant to a diverse global audience.