Shaping a Voice for Equity, Care, and Community in Liberia

Our Journey with PIH

How do you turn content into a movement for health equity?

We began by asking: What makes PIH Liberia’s work different? The answer was clear, its people. From frontline health workers to government allies to patients whose lives have been transformed, these are the stories that deserve the spotlight.

Our role was to create the space, tools, and confidence for those stories to be told. We designed a refreshed visual identity rooted in Liberia’s culture and PIH’s global mission, using hand-drawn lines and organic patterns as visual signals of care, connection, and community.

Beyond design, we built a system: ready-to-use templates, content frameworks, and a strategy to help the team lead their storytelling every day. And over several months, we delivered in-depth training, writing for impact, communicating with intention, and designing accessible, emotion-led visuals that drive action.

The result is more than a refreshed identity. It’s a bold, culturally grounded presence that builds trust, attracts support, and helps transform content into a movement for health equity.

A word from our Creative Lead

It was such an honor to contribute to the meaningful mission of Partners In Health Liberia by creating visual communication that supports more impactful and resonant messaging.

The visuals pay tribute to Liberia’s identity and traditions while also establishing a modern design language that reflects the spirit of Partners In Health’s work in the country. To recognize this heritage, I created two patterns: one inspired by Country Cloth, reinterpreted through linear motifs, and another inspired by the 16 Tribal Masks of Liberia, expressed through a contemporary design approach.