Promoting and Protecting Human Rights, for Everyone, Everywhere

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Client
Global Alliance of National Human Rights Institutions (GANHRI)
Themes
  • Collaboration for Social Change
  • Leadership
  • Social Justice
Services
  • Social Media Strategy & Development
  • Creative Direction & Design
  • Editorial Design
  • Motion Design

The Challenge

How do you show the real, human impact of a global human rights network?

GANHRI supports and unites National Human Rights Institutions (NHRIs) around the world—organisations working on the frontlines to protect human rights and dignity. GANHRI asked us to reimagine their annual report to make the human stories behind their work impossible to ignore.

The Solution

We designed an annual report that puts people front and centre. We sourced and curated dozens of human-centered photographs that capture the resilience, diversity, and determination of the communities GANHRI serves. The result is a visually striking, emotionally resonant report that highlights GANHRI’s impact on human rights worldwide and equips them with adaptable assets for social media and fundraising campaigns.

The Results

100%

Global coverage, representing all regions worldwide

118

Members highlighted

4

Regional networks represented: Africa, the Americas, Asia Pacific, and Europe

Our Journey with GANHRI

How do you help a network of institutions show their human story?

At Future by Design, we believe impact becomes meaningful when you can see the people it touches through visually striking imagery.

Colours

We kept GANHRI’s signature blue at the core of the palette to honour their established identity. Then, we introduced four vibrant, SDG-aligned colours to represent their strategic objectives. This approach creates a cohesive narrative that is globally recognisable and visually engaging, while reinforcing their alignment with the UN’s development goals.

A word from our Head of Editorial Design

The main idea was to highlight powerful words that define GANHRI: support, protection, unity, and more.

We built the design around a central message carried throughout the report: GANHRI supports and strengthens the establishment, protection, and capacity of National Human Rights Institutions, unites its members, leads in the promotion and protection of human rights, and builds a strong and effective global alliance.

Each chapter was given a distinct colour from a unified palette to help orient the reader and create visual variety.

We carefully considered previous GANHRI publications, ensuring the refreshed design remained familiar while introducing a modern visual identity that sets the tone for future reports.

Project Credits

Creative Direction

Future by Design

Editorial Design

Future by Design

Motion Design

Future by Design

Social Media Strategy & Development

Future by Design