Enhancing Global Discussions on Sexual and Reproductive Health

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Client
Human Reproduction Programme
Themes
  • Collaboration for Social Change
  • Social Justice
  • Eliminating Violence and Harmful Practices
  • Empowering Women and Girls
  • Gender Equality
  • Youth
  • Health Equity
  • Sexual and Reproductive Health
Services
  • Creative Direction & Design
  • Illustrative Design
  • Motion Design
  • UX/UI Design
  • Web Development

The Challenge

Create a microsite that reflects HRP's achievements in 2023 in an engaging way that encourages people to continue learning about sexual and reproductive health without being too explicit.

The Solution

A unique website that provides an elegant look for HRP through illustrations and animations. We highlighted the vital work HRP has done over the past year on this site. It is beautiful in its simplicity - allowing the artwork to shine and highlighting the work the organisation is doing through key videos and statistics.

 

The Results

1st

ever UN Resolution with Reference to Sexual Rights adopted (July 2024)

112

countries convened in Oslo and issued a declaration reaffirming their dedication to upholding universal SRHR (April 2024)

For the Human Reproduction Programme’s global campaign, we developed a culturally sensitive and inclusive visual identity to address the highly sensitive topic of sexual and reproductive health and rights. The illustrations, serving as the main brand of the campaign, were thoughtfully designed to represent diverse women and their health while ensuring they could be seamlessly applied across all print and digital communications. These visuals reflect a commitment to inclusivity, fostering global engagement with this vital issue.

For 50 years, the Human Reproduction Programme has played an invaluable role in promoting and protecting access to services for sexual and reproductive health. Its role is now more important than ever.

Dr Tedros Adhanom Ghebreyesus

Director-General, WHO

Project Credits

Creative Direction

Future by Design

Illustrative Design

Our Shack

Motion Design

Future by Design

Website Development

Marble IT